By George M. Tomko

As I started to develop this blog post, it occurred to me that my working title, “Does Business Intelligence require Intelligent Business?” might have been previously used in some other publication. So, I Googled it.

I did find some very close variations, but not exactly in the form of the question that the title poses.

I was led to a white paper, “business intelligence is intelligent business”, by Gerry Davis, Regional Managing Partner, Asia-Pacific for Heidrick & Struggles. In the opening paragraph, the problem is summarized thusly:

“Collecting information about customers is relatively easy. Analyzing customer information for potential cross-sells, increased revenue streams, and improved service is more challenging. But getting the information to the front line in a timely manner and thus providing further competitive edge is proving increasingly difficult for many corporations.”

As we look at this statement, there are three main points: 1) collecting is “easy”; 2) analyzing is hard; and 3) disseminating it is very hard. Perhaps a bit oversimplified. But, in reality, most users will need this to be oversimplified to be able to overcome all their biases about IT, systems in general, any extra “work” that will automatically be assumed and fears about job security. This is said this way, not to be unkind, or even to be negative, but to make sure that the focus is on the right “problem”.
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